Malyk Irfan is an award-winning Creative Director, Brand Strategist, and Founder of BuildX Media, The Builder's Magazine, and White Coat Magazine. He specializes in AI-powered creative systems, premium brand strategy, and category authority building.

What is BuildX Media?

BuildX Media is a premium creative growth agency founded by Malyk Irfan. It helps startups and enterprise brands achieve 10x growth through AI-powered creative systems, strategic content marketing, and premium brand building.

What services does Malyk Irfan offer?

Malyk Irfan offers creative direction, brand strategy, AI-powered creative systems, prompt engineering consulting, content marketing, visual identity design, and category authority building for premium brands.

How can I hire Malyk Irfan?

You can hire Malyk Irfan by contacting him via WhatsApp at +91 9596831195 or through the contact form on his website malickumar.com/contact.

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AI Strategy

AI-Powered UGC Ads Explained

How AI is revolutionizing user-generated content advertising—from deepfake creators to personalized ad generation at scale.

AI-powered UGC advertising showing grid of creator faces and video thumbnails generated by AI on performance marketing dashboards

Malyk Irfan

AI Web Developer & Digital Systems Builder

January 15, 2026

Updated:Jan 25, 2026

14 min read

AI-powered UGC ads are changing performance marketing. Brands can now generate hundreds of authentic-looking user testimonials, create deepfake creator content, and personalize ads for micro-segments—all at scale. But there's a right way and a wrong way to do this ethically.

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About Malyk Irfan

Malick Umar is the Founder and Creative Director of BuildX Media, founder of The Builder's Magazine, and editor of White Coat Magazine. He helps premium brands build category authority through AI-powered creative systems and strategic positioning.

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