Malyk Irfan
Building Media Brands in Public With Malyk Irfan
My journey building BuildX Media, The Builder's Magazine, and White Coat Magazine in public—lessons on transparency, community, and authentic brand building.
Malyk Irfan
AI Web Developer & Digital Systems Builder
Updated:
11 min read
Building in public has transformed how I build brands. When I started BuildX Media and The Builder's Magazine, I documented everything—wins, failures, systems, revenue. This transparency created community, accountability, and exponential growth. Here's why building in public works and how to do it right.
About Malyk Irfan
Malick Umar is the Founder and Creative Director of BuildX Media, founder of The Builder's Magazine, and editor of White Coat Magazine. He helps premium brands build category authority through AI-powered creative systems and strategic positioning.
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